Leadership
Leadership Is Built, Not Given
By Todd Keller · August 21, 2026
Leadership isn't something I learned from a book or a seminar. I learned it by doing the work.
My career has taken me from working in a supermarket as a teenager to positions of increasing responsibility in operations, sales, training, acquisitions, and business ownership. Along the way, I learned something that has stayed with me throughout every job and every business I've been involved with:
People don't follow a title. They follow leadership they can believe in.
I started working in the supermarket industry at 16 years old. Over nearly three decades with Winn-Dixie and related operations, I had the opportunity to experience virtually every level of the business. I worked my way through frontline operations and eventually became a Store Manager, Regional Training Manager, and member of acquisition teams responsible for bringing new stores into operation.
Those experiences taught me that leadership isn't about standing at the front of the room. It's about understanding what happens at the front line.
You Can't Lead What You Don't Understand
Some of the best lessons I learned came from doing the jobs that needed to be done.
When you've worked alongside the people you're eventually responsible for leading, you understand the pressures they face. You understand what it means when a customer is upset, when the workload is heavy, when equipment fails, when a deadline is approaching, or when a new employee needs someone to show them how something is done.
That experience changes the way you lead.
I've always believed that a good leader should be willing to get their hands dirty.
Training Is One of the Most Important Parts of Leadership
One of the most rewarding parts of my career was becoming a Regional Training Manager.
Training taught me that people don't all learn the same way.
Some people need to see something. Some need to do it themselves. Some need someone to explain the reason behind the process before it makes sense.
A leader's responsibility isn't simply to tell people what to do. It's to give people the knowledge, tools, expectations, and confidence to succeed.
When you teach someone how to do their job correctly instead of simply correcting them when they make a mistake, you're building a better employee — and potentially a future leader.
Leadership Means Developing Other Leaders
A successful organization shouldn't depend on one person knowing everything.
The goal of leadership should be to develop people who can eventually take responsibility themselves.
I've always looked for people who were willing to learn, willing to work, and willing to take ownership. Skills can be developed. Experience comes with time. But attitude and personal accountability are much harder to teach.
Give the right person an opportunity, teach them properly, hold them accountable, and then trust them enough to lead.
That's how organizations grow.
From Corporate Leadership to Entrepreneurship
Today, I apply those same principles to my own businesses.
Owning a business creates an entirely different level of accountability. There isn't another department to blame. There isn't always another manager to call. When you're the owner, the decisions ultimately come back to you.
My businesses have given me the opportunity to combine the operational, sales, training, and leadership experience I've accumulated over decades with the realities of running businesses in Florida.
That includes working in the skilled trades, where reputation, craftsmanship, communication, and trust matter every single day.
The Lesson That Has Stayed With Me
After decades of working with employees, customers, managers, trainers, vendors, business partners, and other leaders, I've learned that leadership is ultimately about responsibility.
It's showing up.
It's doing what you said you would do.
It's admitting when you are wrong.
It's recognizing the people who help you succeed.
And when someone on your team succeeds, it's understanding that their success is part of your success as a leader.
Titles come and go.
Companies change.
Jobs change.
But the people you help along the way — and the example you set — are what remain.
That's the kind of leadership I believe in.